This blog is provided by the IPR Measurement Commission. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact. Artificial intelligence (AI) can efficiently sift through vast amounts of content in minutes, often reducing the time to identify trends and sentiment from hours or days to mere minutes (Whitaker, … Continue reading AI in PR Measurement: It’s Not an Either-Or Approach
This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology in communications measurement. Measurement Commission and ELEVATE member Brittany Paxman, Managing Partner at Point 600, moderated the discussion. Participants discussed what they have been hearing about AI … Continue reading Measurement Roundtable: Measuring AI & Tech
This summary is provided by the IPR Measurement Commission The Foundation for Public Affairs researched how leaders can better measure and evaluate their performance and explored the value of investing in public affairs. A series of surveys, three case studies, and research data from leading corporate and association public affairs departments were collected and reviewed … Continue reading How to Measure the Value of Public Affairs
This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include: 1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challenging aspects … Continue reading The State of PR Measurement 2022
As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures. Hurricanes are measured using the Saffir-Simpson Wind Scale and broken up into categories – a category … Continue reading What Hurricanes Can Teach Us About PR Measures
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research. The group, shepherded by Jack Felton, the CEO of IPR at that time, assembled within … Continue reading It was 25 Years Ago Today…
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, a dozen members of the IPR Measurement Commission participated in an online discussion about reputation measurement. In this conversation, each member offered their perspective on whether reputation measurement has changes as well as the opportunities and challenges of measuring reputation. Here is what … Continue reading How Measuring Reputation Management is Changing
This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” in public relations. And the development of professional standards for M&E may be one of the most promising ways to advance public relations practice. Hence, … Continue reading Tracing the ‘March to Standards’ in PR Measurement and Evaluation
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. Much of the focus in internal communication is on functional, pre-and post-test measurement and evaluation of campaign initiatives. While assessing outputs, outgrowths, and outcomes of communication campaigns and initiatives are both important and fundamental to practice, practitioners might consider … Continue reading Measuring and Evaluating: How Internal Communication Creates Value
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. In 2007, one of my clients came to us with a specific request: His management team wanted a channel assessment with an investment plan for internal communications. Typically, we had approached communications from a … Continue reading How We Did It: How to Measure the Efficacy of Your Channels
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study