This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.) 83% of respondents overall said they have used YouTube, making it the most widely … Continue reading How Americans are Using Social Media
This summary is provided by the IPR Digital Media Research Center The Reuters Institute analyzed how news media are consumed globally. An online survey of 93,895 respondents was conducted in 46 countries from January– March 2023. There was a sample size of 2,000+ respondents per country. Key findings include: 1.) 24% of 18- to 24-year-old … Continue reading How Do People Around the Globe Access News?
IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms. Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter
Pew Research Center examined the rise of podcasts as news and information sources in the past year. Podcasts cover a wide range of topics and attract different types of listeners. Pew Research Center highlights the reasons why Americans listen to podcasts and what these podcasts discuss. A survey of 5,132 U.S. adults was conducted from Dec. … Continue reading How Americans Use Podcasts as News and Information Sources
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’ve had a lot of dreams in my lifetime. Some I’ve kept to myself. Many I’ve shared with the universe. I’ve learned that when I dream big and make my dreams bigger than my … Continue reading How We Did It: How an Inspirational Content Series Became a PR Powerhouse