Davis+Gilbert analyzed corporate trends in artificial intelligence (AI) and diversity, equity, and inclusion (DEI) practices. A survey of 182 respondents was conducted as well a collection of data on mergers and acquisitions based on publicly available deal activity. Key findings include: 1.) 45% of organizations used AI to create written content, followed by using AI … Continue reading How the PR Industry Follows AI Trends
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This summary is provided by the IPR Digital Media Research Center Dr. Myojung Chung and colleagues analyzed how in-group vs. out-group social identities (in this case, political affiliation) affects how readers respond to political fact-checking messages written by a human or AI-centered source. The researchers conducted an experiment with 645 U.S.-based individuals asking them to … Continue reading Does AI Make Political Fact-Checking Less Divisive?
This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better?
Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice. Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society. This rapid evolution demands an equally quick adaptation from communicators, who have indicated they want more training … Continue reading How to Foster Discovery and Innovation Through Data Among PR Teams
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. A survey of 5,101 U.S. adults was conducted from May 15-21, 2023. Key findings include: 1.) 48% of respondents correctly identified an example of two-factor authentication … Continue reading What do Americans Know About AI, Big Tech, and Cybersecurity?
This summary is provided by the IPR Digital Media Research Center Accenture researched “AI maturity” across the industry, which was defined as the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders, and employees. A survey of 1,615 C-suite executives at 1,176 of the world’s … Continue reading How Do Organizations Use AI To Set Themselves Apart?
This summary is provided by the IPR Organizational Communication Research Center Dr. Pok Man Tang and colleagues’ study examined how employees felt after spending considerable time during their workday interacting with artificial intelligence (AI). The researchers proposed that the more workers interacted with artificial intelligence during their work life, the stronger they would feel the … Continue reading How AI Impacts Employee Social Behavior
Deloitte assessed cybersecurity threats for companies across the globe and suggested defense strategies for leaders based on geographic region. 1,110 cyber decision-makers at the director level or higher were surveyed across 20 countries. Key findings include: 1.) 20% of all respondents had experienced 11 or more cybersecurity incidents in the past year. 2.) Organizations within … Continue reading Global Cyber Threats in 2023
This summary is provided by the IPR Digital Media Research Center Dr. Jieun Shin and Dr. Sylvia Chan-Olmsted examined Americans’ perceptions of an artificial intelligence (AI) false news detector application called dEFEND. Researchers specifically examined respondents’ trust in the tool and their intent to use it. National surveys of 1,000 U.S. adults were conducted in … Continue reading Can AI Be Trusted to Detect False News?
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitioners’ levels of excitement and concern. A survey of roughly 400 communications leaders was conducted in April 2023. Key findings include:— 80% of respondents said AI will … Continue reading Should PR Practitioners Be Excited or Scared of AI?
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ trust in artificial intelligence (AI) companies and support of AI being regulated by the government. A survey of 2,212 U.S. adults was conducted from April 19-22, 2023. Key findings include:— 43% of all respondents said AI companies should be “more … Continue reading American Support of AI Regulation