Dr. Jieun Shin and colleagues examined the extent to which normative values (e.g.,factual reporting and public importance) in news stories contribute to actual engagement such as sharing, liking, and commenting compared to social media values (e.g., perceived popularity). Two online surveys were conducted in May 2022; one surveyed 761 journalists and the other surveyed 6,390 … Continue reading Does High-Quality News Attract Engagement on Social Media?
Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January – February 2023. Key findings include: 1.) 30% of respondents said having stories selected for them based on previous consumption was a … Continue reading How is Digital News Consumed Globally?
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.) 83% of respondents overall said they have used YouTube, making it the most widely … Continue reading How Americans are Using Social Media
Yale Program on Climate Change Communication and Meta researched Facebook users’ knowledge, attitudes, beliefs, and policy preferences regarding climate change. A survey of 139,136 Facebook users in 110 global areas, representing 187 countries and territories worldwide, was conducted from Aug. 3 – Sept. 3, 2023 Key findings include: 1.) 89% of respondents in Finland and … Continue reading Perspectives on Climate Change Around the Globe
This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; Men, Tsai, Chen, & Ji, 2018). However, social presence strategies have received limited scholarly attention from … Continue reading Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections
This summary is provided by the IPR Organizational Communication Research Center Summary Communication has long been associated with organizational identification (OID). However, few studies have considered the role of computer-mediated communication (CMC) in organizational identification processes and outcomes. Given the prominence of computer-mediated communication, (particularly social networking systems) communication via online channels might influence the … Continue reading Not just for customers anymore: Organization Facebook, employee social capital, and organizational identification
This summary is provided by the IPR Street Team based on the original journal article in the Journal for Public Interest Communications by Brandon Carl Boatwright and Candace White As the largest social media company with over 1.6 billion users, concerns on Facebook’s policies and use of personal data are increasing. This study explored the rhetoric of … Continue reading Public Communication of Facebook Data Policy
Author(s), Title and Publication Bartels, J., van Vuuren, M., & Ouwerkerk, J. W. (2019). My colleagues are my friends: The role of Facebook contacts in employee identification. Management Communication Quarterly, 1-22. doi: 10.1177/0893318919837944 Summary The boundaries between work and private life are blurring, and social media has contributed to this process. Although a body of research … Continue reading My Colleagues are My Friends: The Role of Facebook Contacts in Employee Identification
Author(s), Title and Publication van Zoonen, W., Bartels, J., van Prooijen, A.-M., Schouten, A. P. (2018). Explaining online ambassadorship behaviors on Facebook and LinkedIn. Computers in Human Behavior, 87, 354-362. doi: 10.1016/j.chb.2018.05.031. Summary Through social media, employees can function as powerful brand ambassadors with everything they do and say online. The authors of the current study … Continue reading Explaining Online Ambassadorship Behaviors on Facebook and LinkedIn
Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summary The growing interest in lists of dos and don’ts for social media usage during crises extends far beyond only identifying different kinds of organizations’ development of policies for … Continue reading Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice
Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted … Continue reading Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders
Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study … Continue reading An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook