Tag Archives: technology

Business success is predicated on understanding the key levers of influence.  After all, Influence, by definition, is the ability to affect the behavior of others in a particular direction, leveraging key tactics that involve, connect, and inspire them (Hallenbeck, 2023).¹  Thus, business success is contingent on influencing your consumer base to buy your product or … Continue reading Is the Shifting Media Landscape Changing How Consumers are Being Influenced?

This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue reading Navigating the Intersection of AI, Public Relations & Race

Disinformation

This roundtable discussion is provided by the IPR Behavioral Insights Research Center & IPR Digital Media Research Center Members of the IPR Digital Media Research Center (DMRC) and the IPR Behavioral Insights Research Center (BIRC) gathered virtually to discuss disinformation and emerging technology. Two IPR Trustees moderated the discussion: BIRC member Ian Bailey and Lisa Kaplan (Alethea). Participants … Continue reading IPR Roundtable: Disinformation and Emerging Technology

Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?

This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?

This summary is provided by the IPR Organizational Communication Research Center Dr. Ward van Zoonen and colleagues studied the effect of information and communication technologies (ICTs) on employees’ stress and workload outside regular work hours. Researchers specifically focused on visibility (the degree to which communication is visible and accessible to others) and persistence (the degree of permanence of the communication). A … Continue reading Does Frequent Communication Impact Employee Stress Outside of Work?

Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry.  Regulations of this new technology have yet to keep pace with the technological development of generative AI.  However, within the United States, … Continue reading Deconstructing: Artificial Intelligence Regulation

This summary is provided by the IPR ESG & Purpose Research Library. Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.) 87% of respondents said that, with the … Continue reading Ethical Technology: Everyone’s Responsibility

This summary is provided by the IPR Organizational Communication Research Center. Summary Information and communication technologies (ICTs) have become an essential part of both private and working time. During the COVID-19 pandemic, ICTs became even more important, as many employees were required to work from home and organizations relied heavily on technology. Although ICTs provide … Continue reading Technology and Burnout in the Age of Remote Work