This summary is provided by the IPR Organizational Communication Research Center. Dr. Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs. An online survey of 740 full-time employees working at medium or large organizations in … Continue reading Does CSR Affect Employee Trust?
This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
This summary is provided by the IPR Organizational Communication Research Center Dr. Chuqing Dong, Dr. Yafei Zhang, and Dr. Song Ao investigated how an organization’s strategic communication on corporate social responsibility (CSR) can engage employees in CSR initiatives cognitively, emotionally, and behaviorally. An online survey of 78 MBA students at a public university in the … Continue reading Engaging Employees in Corporate Social Responsibility Initiatives through Strategic Communication
Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives
Individuals want to buy from and work for organizations that align with their values. Why then are so few brands willing to make their position on issues impacting our society clear to their stakeholders? Now we have some key answers. Only 18% of brands are very likely to speak out on any social issues this … Continue reading Why Aren’t More Brands Speaking out on Social Issues? Here’s What We Know
Corporate involvement in social issues such as racial justice, voting access and climate change is on the rise, but so is demand for corporate leadership on these issues. More than 60% of Americans would like to see major companies advocate to protect the environment; provide food security; end discrimination based on gender, race, sexual orientation … Continue reading In Social Issue Engagement, Major Companies Face Great Expectations — And Greater Controversy
This summary is provided by IPR based on the original study from Morning Consult Morning Consult explored how investors feel about social responsibility regarding the companies they are investing in. Morning Consult conducted a survey of 2,210 U.S. adults from May 24-26. Key findings include: Between all adults surveyed, 40% said it was more important … Continue reading Do Investors Consider Social Responsibility in Investment Decisions?
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR objectives. However, little is known about the potential damage caused by negative comments or user feedback on CSR statements on social media. This study explored the … Continue reading Getting Called Out: The Effects of Social Media Feedback on CSR
Should companies try to hold the steering wheel in online discussions about corporate social responsibility? Our research shows that the reactions of stakeholders are more positive when there is less moderation of discussion by the organization. To broadly engage with the public about societal, environmental, and political issues, is strategically relevant to organizations in their … Continue reading “Hands Off” Social Media
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications by Chelsea Woods Overview Activist campaigns have risen in popularity to expose wrongdoings committed due to corporate activities, and to communicate demands for change that are in line with modern values and social movements. This … Continue reading We Really Have to Hit Them Where It Hurts: Analyzing Activists’ Corporate Campaigns
This summary is provided by the IPR Digital Media Research Center. Summary Given the increasing investment and attention in using social media to communicate CSR activities, this study examined CSR communication on YouTube. Specifically, this study explored how bandwagon cues (more likes/dislikes) and interaction cues (enable/disable commenting) influence the perceived source credibility assessment (i.e., trustworthiness, … Continue reading “Comments are Disabled for This Video:” Understanding Source Credibility of CSR Information on YouTube
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition