Morning Consult tracked Americans’ self-reported usage of the major networks on cable news (CNN, MSNBC, and Fox News) and broadcast (ABC, CBS, and NBC) in relation to their political views. Surveys of registered U.S. voters were conducted from 2018-2022 and from Jan. 1-31, 2023. Key findings include: 1.) 57% of voters who frequented CNN or … Continue reading Roughly 2 in 5 Viewers of CNN and MSNBC are Not Democrats
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All posts by Olivia K. Fajardo
Pew Research Center examined the rise of podcasts as news and information sources in the past year. Podcasts cover a wide range of topics and attract different types of listeners. Pew Research Center highlights the reasons why Americans listen to podcasts and what these podcasts discuss. A survey of 5,132 U.S. adults was conducted from Dec. … Continue reading How Americans Use Podcasts as News and Information Sources →
This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes →
This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession? →
Morning Consult examined how adult employees in the United States feel about their work. The researchers analyzed how factors such as COVID-19, inflation, and remote work affect where people want to work, how satisfied they are with their jobs, and the reasons why they do or do not prefer to work in certain environments. An online … Continue reading What Employees Want in 2023 →
This blog is provided by the IPR Organizational Communication Research Center. If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical. But as the crisis unfolded, gratitude and empathy focused around employee wellbeing became increasingly important (Ruck and … Continue reading Communicative Leadership: A Model Fit for a Post-Pandemic Era →
This summary is provided by the IPR Digital Media Research Center Dr. Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers →
This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023. Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line →
This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. A survey of 406 communication professionals across the globe was conducted in March 2023. Key findings include:1.) 61% of respondents said that they were already using … Continue reading AI in the Communication Industry →
THIS IS AN IPR SIGNATURE STUDY Download Full Report: Top 19 Public Relations Insights of 2022 PDF Introduction: The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year. With transformations to the workplace, an increased focus on sustainability, the impact of … Continue reading The Top 19 Public Relations Insights of 2022 →
This summary is provided by the IPR Organizational Communication Research Center Summary Lies, misunderstandings, and mis/disinformation are common in the workplace. Pseudo-information may hamper organizational reputation, relationships with stakeholders, and hurt an organization’s bottom line. The current study explored how to prevent or mitigate the negative outcomes related to pseudo-information. Specifically, the authors looked at the … Continue reading How Organizational Two-Way Symmetrical Communication Improves Workplace Pseudo-Information Gatekeeping →
This summary is provided by the IPR Organizational Communication Research Center Summary Employees’ communication behaviors are essential for organizations because external stakeholders consider them more neutral than well-designed public relations messages. However, some organizations face the challenge that their employees may share inappropriate messages about them with external stakeholders on social media. Although previous studies have … Continue reading When relationships meet situations: Exploring the antecedents of employee communication behaviors on social media →