This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers
This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?
MuckRack analyzed the current responsibilities of public relations professionals and expectations for the upcoming business year. A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 7 – Oct. 26, 2023. Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond
Davis+Gilbert analyzed corporate trends in artificial intelligence (AI) and diversity, equity, and inclusion (DEI) practices. A survey of 182 respondents was conducted as well a collection of data on mergers and acquisitions based on publicly available deal activity. Key findings include: 1.) 45% of organizations used AI to create written content, followed by using AI … Continue reading How the PR Industry Follows AI Trends
Donnelley Financial Solutions (DFIN) and Morning Consult assessed the current focuses and changes in corporate environmental, social, and governance (ESG). A survey of 286 employees from public and private companies across five sectors (finance, human resources, communications, legal, and sustainability) was conducted in August 2023. Key findings include: 1.) 61% of executives said ESG is … Continue reading How ESG Reporting is Changing Across Multiple Sectors
For businesses, political risk isn’t just the threat of new regulations or higher taxes. It’s also risk associated with the uncertainty of government actions, partisan politics, and, of course, election outcomes. As we examine the results of the 2023 Public Affairs Pulse survey, sponsored by the Public Affairs Council and conducted by Morning Consult, it’s … Continue reading New Poll Shows How Parties Differ In Views About Business And Democratic Values
Pew Research Center analyzed Americans’ opinions on women in top business leadership positions and the obstacles they face in obtaining those roles. A survey of 5,057 U.S. adults was conducted July 17-23, 2023. Key findings include:1.) 55% of respondents thought there are too few women in top executive business positions.— 65% of female respondents and … Continue reading Gender and Leadership in American Businesses
This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023. Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line
Public Affairs Council examined U.S. public opinion on issues intersecting business, government, and American society. A survey of 2,210 U.S. adults was conducted Sept. 1-2, 2022. Key findings include: 1.) 71% of Americans trust friends and family the most as a source of political information, followed secondly by businesses (44%). — 40% of Americans said … Continue reading Americans Trust Businesses More than News Media