Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow
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All posts by Olivia K. Fajardo
IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities. A survey of 1,001 adults in Great Britain was conducted from Nov. 26 – Dec. 5, 2021. 457 respondents had disabilities, which included sensory, physical, neurodiverse, … Continue reading How Companies Can Address Barriers for Consumers with Disabilities →
IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States. Key findings … Continue reading 2023 Disability Equality Index Report →
This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better? →
This blog is provided by the IPR Organizational Communication Research Center. Dr. Kati Tusinski Berg and Dr. Katharine E. Miller examined how women leaders in the public relations industry advanced diversity, equity, and inclusion (DEI) efforts and empowered their organizations. In-depth qualitative analysis of publicly available statements from 70 female honorees named to PRWeek’s “Women … Continue reading How Female Leaders Advance DEI by Empowering Employees →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. A survey of 4,742 Black U.S. adults was conducted Feb. 22–March 5, 2023. Key findings include: 1.) 63% of Black respondents said news about Black people is often … Continue reading Black Americans’ Experiences With News →
This summary is provided by the IPR Organizational Communication Research Center Dr. James Ndone examined how negative employee-organization relationships impacted an organization’s internal reputation and its employees’ negative emotions as well as unsupportive behavior during a crisis. Negative employee-organization relationships (NEOR) were manifested by distrust, dissatisfaction, control dominance (how an organization intentionally neglected and controlled … Continue reading How Negative Employee-Organization Relationships Affect Employees’ Reactions to Crisis →
IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). The National Disability Institute researched the challenges and opportunities for small business owners who have disabilities. Multiple methods were used including a review of past census bureau survey data, in-depth surveys, focus groups, and interviews. Data were collected in 2022. … Continue reading The State of Small Business Ownership for People with Disabilities →
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There is no excerpt because this is a protected post.
IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. Elizabeth Wanamaker Peratrovich was born in Petersburg, Alaska on July 4, 1911. She was adopted by Andrew and Mary Wanamaker and attended the Western College of … Continue reading Indigenous Pioneer Elizabeth Wanamaker Peratrovich (1911-1958) →
General Electric researched differing opinions between C-suite executives and entry-level employees on how their companies communicate and how to develop leadership. An online survey of 250 C-suite leaders and 400 entry-level employees across the United States was conducted from July 17 to August 1, 2023. Key findings include: 1.) Gaps existed as some C-suite respondents … Continue reading First Floor to Corner Office: How Companies Communicate a Leadership Mindset →