WE Communications analyzed the new rules of corporate reputation and how pressure is being put on brands to help solve three main issues: rising prices, a global climate crisis, and fears of job loss in an AI world. An online quantitative study of 14,801 consumer respondents was conducted across seven global markets from June 2, … Continue reading Corporate Brands in Motion 2023
- Home
- Corporate Brands in Motion 2023
All posts by Olivia K. Fajardo
This summary is provided by the IPR Organizational Communication Research Center Dr. Hilke Steenkamp and Dr. Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees over remote or hybrid working during the COVID-19 pandemic. The researchers conducted 13 in-depth interviews with communications and human resources leaders from 10 companies in best employer … Continue reading Cultivating Relationships with Employees through Care during Remote Work in a Crisis →
The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations →
For businesses, political risk isn’t just the threat of new regulations or higher taxes. It’s also risk associated with the uncertainty of government actions, partisan politics, and, of course, election outcomes. As we examine the results of the 2023 Public Affairs Pulse survey, sponsored by the Public Affairs Council and conducted by Morning Consult, it’s … Continue reading New Poll Shows How Parties Differ In Views About Business And Democratic Values →
The future of PR is… …wide open, and to be made by us Turbulent times require calm and collected communicators. Our troubled, post-COVID, conflict- and crisis-ridden times are thus often described as an opportunity for effective communicators to build better relations between organisations and their stakeholders. At the same time, polarised partisan public spheres are … Continue reading The Future of Socially Responsible Public Relations →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed. In addition, interviews of 33 women … Continue reading Women in the Workplace 2023 →
Gallup investigated how Americans feel about businesses taking a stance on public issues and current events. An online survey of 5,458 U.S. adults was conducted from May 8-15, 2023. Key findings include: 1.) 59% of respondents think businesses should not take a public stance on current events. 2.) 62% of Democrats thought businesses should take … Continue reading Do Americans Think Businesses Should Take Stances on Current Events? →
This summary is provided by the IPR Digital Media Research Center The Reuters Institute analyzed how news media are consumed globally. An online survey of 93,895 respondents was conducted in 46 countries from January– March 2023. There was a sample size of 2,000+ respondents per country. Key findings include: 1.) 24% of 18- to 24-year-old … Continue reading How Do People Around the Globe Access News? →
This summary is provided by the IPR Digital Media Research Center Dr. Myojung Chung and colleagues analyzed how in-group vs. out-group social identities (in this case, political affiliation) affects how readers respond to political fact-checking messages written by a human or AI-centered source. The researchers conducted an experiment with 645 U.S.-based individuals asking them to … Continue reading Does AI Make Political Fact-Checking Less Divisive? →
IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. The Center for Native American Youth (CNAY) researched the priorities and day-to-day experiences of Native American youth across North America. An online survey of 1,086 youth participants, … Continue reading The Narrative of Native American Youth →
Pew Research Center analyzed Americans’ opinions on women in top business leadership positions and the obstacles they face in obtaining those roles. A survey of 5,057 U.S. adults was conducted July 17-23, 2023. Key findings include:1.) 55% of respondents thought there are too few women in top executive business positions.— 65% of female respondents and … Continue reading Gender and Leadership in American Businesses →
This summary is provided by the IPR Organizational Communication Research Center Dr. Simon Sauter and Dr. Marc Jungblut examined how public stances taken by CEOs impact perceptions of corporate reputation. An online survey of 330 participants was conducted in German from May 2021 to June 2021. Key findings include: 1.) Participants who opposed the CEO’s … Continue reading What Happens When a CEO Takes a Public Socio-Political Stance? →