This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis happens. This study examined crisis memory (memories which influence how people think, feel, and act when dealing with new crises) in the context … Continue reading How Memory Plays a Role in Crisis Response
MSL examined the pay disparity between white and BIPOC influencers and identified specific barriers to success for diverse creators. 550 U.S. influencers were surveyed, along with interviews and research from MSL’s proprietary influencer marketing platform, Fluency, as well as a survey of a nationally representative sample of 1,000+ consumers. Key findings include: 1.) 73% of … Continue reading Is Pay Equity Needed in Influencer Work?
Dr. Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. An online survey of 300 German, South Korean, and American participants and qualitative surveys of 55 research assistants from Germany, South Korea, and the U.S. were conducted. Nine online interviews of media research … Continue reading What Differentiates Media Brands?
Pew Research Center analyzed the evolution of the #BlackLivesMatter hashtag on Twitter and examined how individuals engage with social issues on social media. An analysis of 44 million public tweets over the last 10 years was conducted along with a survey of 5,000 U.S. adults from May 15-21, 2023. Key findings include: 1.) 77% of … Continue reading How #BlackLivesMatter Has Evolved in its 10 Years of Existence
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Online interviews of 2,200 U.S. adults were conducted monthly from June 2022 to May 2023. Surveys of 10,000 non-U.S. adults were collected in May 2023. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S.
Pew Research Center examined the rise of podcasts as news and information sources in the past year. Podcasts cover a wide range of topics and attract different types of listeners. Pew Research Center highlights the reasons why Americans listen to podcasts and what these podcasts discuss. A survey of 5,132 U.S. adults was conducted from Dec. … Continue reading How Americans Use Podcasts as News and Information Sources
This summary is provided by the IPR Digital Media Research Center Dr. Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers
This summary is provided by the IPR Digital Media Research Center. Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout. A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1. When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact
Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives
This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX. Organizations worldwide scrambled to halt scheduled social media content and decide how … Continue reading Organizational Social Media Mourning During Public Tragedies
This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?
This summary is provided by the IPR Digital Media Research Center Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social — and the type of content on the sites. A multi-method research approach was used, including a survey of 10,188 U.S. adults on … Continue reading The Role of Alternative Social Media in the News and Information Environment