This blog is provided by the IPR Behavioral Insights Research Center. The Institute for Public Relations Behavioral Insights Research Center (BIRC) recently published a guide, “How Communicators Can Help Election Disinformation in the Workplace” to help global communication leaders identify and manage election disinformation in the workplace. Disinformation is defined as deliberately misleading or false … Continue reading How Communicators Can Combat Disinformation in Elections
Download the Full Report (PDF): How Communicators Can Help Manage Disinformation in the WorkplaceDownload the Press Release: The Institute for Public Relations Unveils Research Findings on how Communicators can Combat Election DisinformationDownload Social Graphics: How Communicators Can Help Manage Election Disinformation in the Workplace Social GraphicsVisit the IPR Disinformation Resource Library: IPR Disinformation Resource Library This … Continue reading How Communicators Can Help Manage Election Disinformation in the Workplace
This summary is provided by the IPR Organizational Communication Research Center Integral analyzed the current state of the U.S. workplace and how employees feel about it. An online survey of 2,004 full-time employed adults in the U.S. was conducted from June 13 – 26, 2023. Key findings include: 1.) 80% of Gen Z respondents described their … Continue reading Do Employee and Corporate Values Align?
This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers
Korn Ferry and Vira Health explored women’s experiences receiving support, performing at work, and making career progress while going through menopause. An online survey of 8,026 women who were experiencing or have previously experienced perimenopause or menopause while working was conducted in the U.K., U.S., and Australia from April 20 – May 9, 2023. Key … Continue reading The Role of Menopause in Women’s Careers
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue reading Navigating the Intersection of AI, Public Relations & Race
Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. An online survey of 1,002 full-time employees and 253 business leaders was conducted from Sept. 29 – Oct. 3, 2023. The study also referenced two studies from October 2021 … Continue reading How Has Generative AI Impacted Workplace Communication?
Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022. A content analysis of 434 top podcasts with 24,004 episodes was conducted between Jan. 1 – Dec. 31, 2022. All podcasts were on Apple Podcasts or Spotify, and researchers used OpenAI’s Generative Pre-Trained (GPT) model to extract … Continue reading Trends Among Top-Ranked Podcasts in the U.S.
This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media. They also analyzed how organizations around the world plan to adapt to these challenges and manage potential risks. … Continue reading Trend Predictions for 2024: Journalism, Technology, and the Media
This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
This summary is provided by the IPR Organizational Communication Research Center The Survey Center on American Life analyzed how Americans’ work plays a role in their self identity and explored whether work gives people a sense of purpose. A survey of 5,037 American adults was conducted in June 2022. Key findings include: 1.) 81% of … Continue reading Identity and Fit in the Workplace
This summary is provided by the IPR Organizational Communication Research Center Dr. Yufan Sunny Qin and colleagues researched how CEO vision communication can influence employee engagement and, in turn, increase their willingness to help achieve the organization’s goals. CEO vision communication was defined as “describing the desired big picture of the organization, articulating organizational values, … Continue reading How is the “Bigger Picture” Communicated to Employees?