This blog is provided by the IPR Digital Media Research Center When should artificial intelligence (AI) use be disclosed? Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose? That is the AI Question
This roundtable discussion is provided by the IPR Behavioral Insights Research Center & IPR Digital Media Research Center Members of the IPR Digital Media Research Center (DMRC) and the IPR Behavioral Insights Research Center (BIRC) gathered virtually to discuss disinformation and emerging technology. Two IPR Trustees moderated the discussion: BIRC member Ian Bailey and Lisa Kaplan (Alethea). Participants … Continue reading IPR Roundtable: Disinformation and Emerging Technology
IPR is a sponsor of the Latin American Communication Monitor The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024. A survey of 1,134 communications professionals from 20 countries was conducted from May – June 2022. Key findings include: 1.) Multiple trends were consistent across … Continue reading Top Priorities in 2024 for Latin American Communicators
This summary is provided by the IPR Organizational Communication Research Center Dr. Shan Xu and colleagues examined the adoption attitudes of artificial intelligence (AI) in the workplace over time. They studied the adoption process through the lens of the diffusion of innovations theory, which explains how different types of people and groups adopt technologies over … Continue reading Diffusion of Innovations Theory: Analyzing Employee Attitudes Toward Adoption of AI
Davis+Gilbert analyzed corporate trends in artificial intelligence (AI) and diversity, equity, and inclusion (DEI) practices. A survey of 182 respondents was conducted as well a collection of data on mergers and acquisitions based on publicly available deal activity. Key findings include: 1.) 45% of organizations used AI to create written content, followed by using AI … Continue reading How the PR Industry Follows AI Trends
Donnelley Financial Solutions (DFIN) and Morning Consult assessed the current focuses and changes in corporate environmental, social, and governance (ESG). A survey of 286 employees from public and private companies across five sectors (finance, human resources, communications, legal, and sustainability) was conducted in August 2023. Key findings include: 1.) 61% of executives said ESG is … Continue reading How ESG Reporting is Changing Across Multiple Sectors
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology in communications measurement. Measurement Commission and ELEVATE member Brittany Paxman, Managing Partner at Point 600, moderated the discussion. Participants discussed what they have been hearing about AI … Continue reading Measurement Roundtable: Measuring AI & Tech
WE Communications analyzed the new rules of corporate reputation and how pressure is being put on brands to help solve three main issues: rising prices, a global climate crisis, and fears of job loss in an AI world. An online quantitative study of 14,801 consumer respondents was conducted across seven global markets from June 2, … Continue reading Corporate Brands in Motion 2023
The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations
This summary is provided by the IPR Digital Media Research Center Dr. Myojung Chung and colleagues analyzed how in-group vs. out-group social identities (in this case, political affiliation) affects how readers respond to political fact-checking messages written by a human or AI-centered source. The researchers conducted an experiment with 645 U.S.-based individuals asking them to … Continue reading Does AI Make Political Fact-Checking Less Divisive?
Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow