This blog is provided by the IPR Organizational Communication Research Center. Internal Communication (IC) is an essential part of any organization’s success. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees. However, measuring the effectiveness of internal communication has often been ignored or considered unimportant … Continue reading Why Measuring Internal Communication Matters: Insights and Strategies for Better Results
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All posts by Olivia K. Fajardo
This summary is provided by the IPR Organizational Communication Research Center. Gallup examined how employee engagement and workplace elements impacted organizational outcomes, profitability, productivity, and wellbeing. The research compared levels of engagement in 2020 to 2022. Quarterly surveys of 15,000 U.S. employees were conducted throughout 2022. Key findings include:— Employee engagement declined from 36% in 2020 … Continue reading Employee Engagement Declined Post-COVID →
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values →
Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations? →
Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI. However, within the United States, … Continue reading Deconstructing: Artificial Intelligence Regulation →
This summary is provided by the IPR Organizational Communication Research Center based on the original study. To learn more about this topic from Dr. Vercic, register for the IPR Master Class on Employee Engagement. Dr. Verčič and Dr. Špoljarić investigated the impact of the COVID-19 pandemic on employees’ perceptions of their employers and changes in internal communication … Continue reading How COVID-19 Influenced Internal Communication →
This blog is provided by the IPR Behavioral Insights Research Center. Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed considerable evidence that even small wording changes can sometimes have surprisingly large effects on people’s attitudes, judgments, and behaviors. Some of this work has focused on wording that contains … Continue reading The Cure Effect: Choosing Your Words Carefully in Health Care Communications →
Pew Research Center researched how Americans view climate change and what steps they think the United States should take to address these issues. The research examines age, political, and regional differences. A online survey of 10,701 U.S. adults was conducted from March 13-19, 2023. Key findings include: 1.) 69% of Americans favored the U.S. becoming carbon … Continue reading How Do Americans View Climate Change? →
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms. Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter →
This blog is provided by the IPR Organizational Communication Research Center. My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. We just did a pulse check and the results stunned me. Employees’ expectations about the issues their employer takes a stand on changed drastically. … Continue reading Employees Concerns Beyond Job Creation and Well-being →
USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. The surveys were conducted with the following groups:— 684 PR professionals.— 509 U.S. residents who work for companies with 1000+ employees.— 496 U.S.-based financial professionals.— 1,060 U.S.-based … Continue reading Corporate Reputation in 2023 →
This summary is provided by the IPR Organizational Communication Research Center Dr. Moonhee Cho, Dr. Sifan Xu, and Dr. Brandon Boatwright researched the factors associated with CEO advocacy and how these factors influence the sense of belonging amongst employees. CEO advocacy occurs when an organization’s top executive embraces or participates in political and social issues. An … Continue reading How CEO Sociopolitical Advocacy Impacts Employees →