This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. A survey of 5,101 U.S. adults was conducted from May 15-21, 2023. Key findings include: 1.) 48% of respondents correctly identified an example of two-factor authentication … Continue reading What do Americans Know About AI, Big Tech, and Cybersecurity?
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All posts by Olivia K. Fajardo
This blog is provided by the IPR Organizational Communication Research Center How do organizations get in contact with clients and staff during a cyber-attack? And how do they keep up urgent operations? We know from research and practice that one of the main challenges during a cyber-attack is the loss of internal and external communication … Continue reading Cyber-attacks and Internal Communication in Organizations →
IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Esther Renteria was born on May 1, 1939, in Los Angeles. Renteria attended East Los Angeles College before earning her bachelor’s degree from California State University, Los … Continue reading Pioneer Esther Renteria (1939-2007) →
In today’s fast-paced work environment, effective communication is the backbone of success. It enables teams to collaborate seamlessly, fosters stronger professional relationships, and enhances efficiency within an organization. However, to truly harness the potential of communication, it is essential to go beyond the daily exchanges of information. One aspect of communication that often gets overlooked … Continue reading The Influence of Communicating Values in the Workplace →
IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Nielsen studied advertising spend on diversity and inclusion (D&I) and impacts of advertising on Spanish Language networks (S&L). A review of census bureau data and past Nielsen … Continue reading Understanding Ad ROI on Diversity, Inclusion, and Spanish Language Networks →
Accenture researched digital consumers across eight countries and provided suggestions for brands who wish to engage new audiences in digital markets. Primary and secondary data-driven research, including a survey of 3000 consumers across eight countries, was conducted from July 13 to August 13, 2022. Key findings include: 1.) Over one billion “digitally astute” consumers will … Continue reading A New Generation of Digital Consumers →
This summary is provided by the IPR Measurement Commission The Foundation for Public Affairs researched how leaders can better measure and evaluate their performance and explored the value of investing in public affairs. A series of surveys, three case studies, and research data from leading corporate and association public affairs departments were collected and reviewed … Continue reading How to Measure the Value of Public Affairs →
This summary is provided by the IPR Digital Media Research Center Accenture researched “AI maturity” across the industry, which was defined as the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders, and employees. A survey of 1,615 C-suite executives at 1,176 of the world’s … Continue reading How Do Organizations Use AI To Set Themselves Apart? →
IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media →
IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Ruben Salazar was born in Ciudad Juarez, Mexico and moved to El Paso, Texas as a child. After receiving a bachelor’s degree in journalism from the University … Continue reading Pioneer Ruben Salazar (1928-1970) →
One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later →
This summary is provided by the IPR Organizational Communication Research Center Dr. Pok Man Tang and colleagues’ study examined how employees felt after spending considerable time during their workday interacting with artificial intelligence (AI). The researchers proposed that the more workers interacted with artificial intelligence during their work life, the stronger they would feel the … Continue reading How AI Impacts Employee Social Behavior →